Assigned by Newbe
Client Omroep WNL / NPO Start
Produced by Studio WaveYourBrand
Concept Dion Luijten
Design and animation Dion Luijten
3D generated head Nick Marlow

Let’s talk money

In De Money Meter, host Frank van Leeuwen talks with well-known social media personalities and a financial expert about money matters. From saving to investing in crypto, and from retirement plans to buying a house—how do they handle financial decisions?

In this six-part series, we gain unique insights into financial topics that matter to everyone, featuring contributions from experts as well as the public, including voxpops and other perspectives.

The Concept

The program focuses on major financial questions that concern young people—questions that can sometimes even be overwhelming. Our goal was to translate these financial struggles into the design in an abstract way.

That’s why we developed a concept in which a head literally and figuratively explodes. From this explosion, arrows shoot out of the ears, which eventually come together to form the De Money Meter logo.

Embrace AI

To achieve the desired hyper-realistic result, we partially used AI.

Using Adobe Firefly, we generated the head, after which visual effects artist Nick Marlow brought it to life with the help of Luma Dream Machine. Everything was then combined and animated using Cinema 4D and After Effects.

The final result? A creation in which our expertise in design and animation seamlessly merges with AI, with both enhancing each other in perfect harmony.

The result…

A 6-second leader, bumpers, transitions, name and information cards, and a money meter scale. All episodes can be watched on the ‘NPO Start’ YouTube channel.

Assigned by Newbe
Client Omroep WNL / NPO Start
Produced by Studio WaveYourBrand
Concept Dion Luijten
Design and animation Dion Luijten
3D generated head Nick Marlow

Let’s talk money

In De Money Meter, host Frank van Leeuwen talks with well-known social media personalities and a financial expert about money matters. From saving to investing in crypto, and from retirement plans to buying a house—how do they handle financial decisions?

In this six-part series, we gain unique insights into financial topics that matter to everyone, featuring contributions from experts as well as the public, including voxpops and other perspectives.

The result…

A 6-second leader, bumpers, transitions, name and information cards, and a money meter scale. All episodes can be watched on the ‘NPO Start’ YouTube channel.

The Enjoyer of Life

Personality: Spontaneous, confident, adventurous.

Traits: Always seeking fun and new experiences. This bon vivant loves dancing, parties, and meeting new people. They always bring energy to the room and enjoy social interactions.

Appearance: Energetic, cheerful, with a happy and even slightly euphoric expression. Of average height. Wears a thin necklace. Appears both masculine than feminine.

The Introverted Explorer

Personality: Shy, observant, curious.

Traits: Enjoys going out but in a calm and thoughtful way. This character prefers to stay in the background but deeply appreciates the music, the company, and the atmosphere.

Appearance: Dances a little but also appears somewhat shy. Overall, they are reserved. Fairly tall in stature. Appears both masculine than feminine.

 

The Music Enthusiast

Personality: Passionate, knowledgeable, dedicated.

Traits: Has a deep love for music and enjoys discovering new artists and genres. This music fan often has an extensive music library and can talk for hours about their favorite bands and songs.

Appearance: Fully immersed in enjoyment, sometimes even with eyes closed. Wears trendy glasses. Dances and bounces a little. Appears more feminine than masculine.

 

The Social Butterfly

Personality: Playful, connecting, always up to mischief.

Traits: Thrives on social interaction and easily makes new connections. The butterfly is constantly engaged with everyone and everything around them—except the performance.

Appearance: Cheerful, lively, and always looking around with an upbeat demeanor. Appears more feminine than masculine. Wears glitter and makeup.

 

The Chill Viber

Personality: Relaxed, laid-back, flexible.

Traits: Goes out to unwind and have a good time without worrying about the details. The chill viber is open-minded and enjoys both quiet evenings at the bar and lively parties.

Appearance: Dances smoothly, mostly moving their head. Has a content expression with a confident smile. Slightly shorter in stature. Wears a (skate) cap. Appears more masculine than feminine.

 

Assigned by Newbe
Client Omroep WNL / NPO Start
Produced by Studio WaveYourBrand
Concept Dion Luijten
Design and animation Dion Luijten
3D generated head Nick Marlow

Let’s talk money

In De Money Meter, host Frank van Leeuwen talks with well-known social media personalities and a financial expert about money matters. From saving to investing in crypto, and from retirement plans to buying a house—how do they handle financial decisions?

In this six-part series, we gain unique insights into financial topics that matter to everyone, featuring contributions from experts as well as the public, including voxpops and other perspectives.

The Concept

The program focuses on major financial questions that concern young people—questions that can sometimes even be overwhelming. Our goal was to translate these financial struggles into the design in an abstract way.

That’s why we developed a concept in which a head literally and figuratively explodes. From this explosion, arrows shoot out of the ears, which eventually come together to form the De Money Meter logo.

The result…

A 6-second leader, bumpers, transitions, name and information cards, and a money meter scale. All episodes can be watched on the ‘NPO Start’ YouTube channel.

Assigned by Newbe
Client Omroep WNL / NPO Start
Produced by Studio WaveYourBrand
Concept Dion Luijten
Design and animation Dion Luijten
3D generated head Nick Marlow

Let’s talk money

In De Money Meter, host Frank van Leeuwen talks with well-known social media personalities and a financial expert about money matters. From saving to investing in crypto, and from retirement plans to buying a house—how do they handle financial decisions?

In this six-part series, we gain unique insights into financial topics that matter to everyone, featuring contributions from experts as well as the public, including voxpops and other perspectives.

Inspiration

In this image, you can see various colors, textures, and photos from which I drew my inspiration. As you can see, the entire illustration series has become a complete mix of our entire journey.

An illustration series that will never let me forget this unforgettable journey. Ichi-go ichi-e!

The Concept

The program focuses on major financial questions that concern young people—questions that can sometimes even be overwhelming. Our goal was to translate these financial struggles into the design in an abstract way.

That’s why we developed a concept in which a head literally and figuratively explodes. From this explosion, arrows shoot out of the ears, which eventually come together to form the De Money Meter logo.

The result…

A 6-second leader, bumpers, transitions, name and information cards, and a money meter scale. All episodes can be watched on the ‘NPO Start’ YouTube channel.

Kyoto

Sushi Incident

One thing you can’t ignore in Japan is the structure and streamlined processes. Public transport is never delayed, everyone waits patiently in lines at entrances, everyone takes their trash home to throw it away, etc., etc. But when something happens that is completely out of line with this structure, it suddenly becomes a memorable moment. That’s how we ended up in a sushi restaurant that was supposed to be very good according to Google Reviews. But nothing could be further from the truth.

Once inside, we were directed upstairs via a narrow staircase. We ended up in a room that served multiple purposes. Kind of storage, living room, and kitchen all in one. Even the rice cooker was still on the dining table, haha. From this moment on, so many things kept happening around us and going wrong. Ordering was impossible, every cupboard was constantly being opened, soy sauce spilled over the camera, leftover sushi piling up behind us on a table, unable to get wine because they had lost the corkscrew (too much to mention, haha).

But despite all that, everyone remained very kind, the staff tried their best immensely. They simply had let in too many people, and it was all beyond them. Therefore, we had a bit of sympathy for the situation! But it was so un-Japanese what was happening at this moment, that it couldn’t be missed in this series.

Osaka

Gotta catch ‘em all!

Once we arrived in Osaka, it was impossible to ignore that this city would completely overwhelm us with sounds, colors, neon signs, claw machines, and so on. On the first evening, we stumbled upon a very cute little bar. The bar was so small that it could only fit a maximum of 6 people.

We struck up a conversation with a Japanese man. After much laughter and not understanding each other at all, a connection was formed. The man wanted to treat us to a round of drinks and let us taste all sorts of food that he really liked. Refusing was not an option (even impolite), and giving something back was completely out of the question. Only if he ever came to the Netherlands would he want to receive drinks and local food from us, haha.

After much laughter and awkward language barrier situations that we brushed off with ‘Kampai’, we ended up in one of the game halls full of claw machines. We told ourselves that we were just going to try a few times. But nothing could be further from the truth; it was so addictive that we spent a large part of the rest of the evening there. Luckily, we did catch a little JigglyPuff 😉

Mount Fuji

A.k.a. Mount foetsie

Once arrived in Hakone, a small town near Mount Fuji, the weather was delightful. So, that afternoon, we immediately set out to see Mount Fuji! The sun was shining, there wasn’t a cloud in the sky, and our hopes were high. We traveled to a lake where a beautiful view of Mount Fuji awaited us from a nice tourist pirate ship.

Upon arriving at the lake, our hopes were a bit too high. The sun was shining, there were few clouds in the sky, except around Mount Fuji. As shy as Fuji is, she was completely wrapped in a lovely soft blanket of clouds. Thus, the pun “Mount Foetsie” was born. Fortunately, after a bit of rearranging our travel plans, we were able to see Fuji, and wow, this was the cherry on top of our entire trip!

Assigned by Newbe
Client Omroep WNL / NPO Start
Produced by Studio WaveYourBrand
Concept Dion Luijten
Design and animation Dion Luijten
3D generated head Nick Marlow

Let’s talk money

In De Money Meter, host Frank van Leeuwen talks with well-known social media personalities and a financial expert about money matters. From saving to investing in crypto, and from retirement plans to buying a house—how do they handle financial decisions?

In this six-part series, we gain unique insights into financial topics that matter to everyone, featuring contributions from experts as well as the public, including voxpops and other perspectives.

Assigned by Newbe
Client Omroep WNL / NPO Start
Produced by Studio WaveYourBrand
Concept Dion Luijten
Design and animation Dion Luijten
3D generated head Nick Marlow

Let’s talk money

In De Money Meter, host Frank van Leeuwen talks with well-known social media personalities and a financial expert about money matters. From saving to investing in crypto, and from retirement plans to buying a house—how do they handle financial decisions?

In this six-part series, we gain unique insights into financial topics that matter to everyone, featuring contributions from experts as well as the public, including voxpops and other perspectives.

The Concept

The program focuses on major financial questions that concern young people—questions that can sometimes even be overwhelming. Our goal was to translate these financial struggles into the design in an abstract way.

That’s why we developed a concept in which a head literally and figuratively explodes. From this explosion, arrows shoot out of the ears, which eventually come together to form the De Money Meter logo.

The result…

A 6-second leader, bumpers, transitions, name and information cards, and a money meter scale. All episodes can be watched on the ‘NPO Start’ YouTube channel.

Assigned by Newbe
Client Omroep WNL / NPO Start
Produced by Studio WaveYourBrand
Concept Dion Luijten
Design and animation Dion Luijten
3D generated head Nick Marlow

Let’s talk money

In De Money Meter, host Frank van Leeuwen talks with well-known social media personalities and a financial expert about money matters. From saving to investing in crypto, and from retirement plans to buying a house—how do they handle financial decisions?

In this six-part series, we gain unique insights into financial topics that matter to everyone, featuring contributions from experts as well as the public, including voxpops and other perspectives.

The Concept

The program focuses on major financial questions that concern young people—questions that can sometimes even be overwhelming. Our goal was to translate these financial struggles into the design in an abstract way.

That’s why we developed a concept in which a head literally and figuratively explodes. From this explosion, arrows shoot out of the ears, which eventually come together to form the De Money Meter logo.

The result…

A 6-second leader, bumpers, transitions, name and information cards, and a money meter scale. All episodes can be watched on the ‘NPO Start’ YouTube channel.

Assigned by Newbe
Client Omroep WNL / NPO Start
Produced by Studio WaveYourBrand
Concept Dion Luijten
Design and animation Dion Luijten
3D generated head Nick Marlow

Let’s talk money

In De Money Meter, host Frank van Leeuwen talks with well-known social media personalities and a financial expert about money matters. From saving to investing in crypto, and from retirement plans to buying a house—how do they handle financial decisions?

In this six-part series, we gain unique insights into financial topics that matter to everyone, featuring contributions from experts as well as the public, including voxpops and other perspectives.

The Concept

The program focuses on major financial questions that concern young people—questions that can sometimes even be overwhelming. Our goal was to translate these financial struggles into the design in an abstract way.

That’s why we developed a concept in which a head literally and figuratively explodes. From this explosion, arrows shoot out of the ears, which eventually come together to form the De Money Meter logo.

The result…

A 6-second leader, bumpers, transitions, name and information cards, and a money meter scale. All episodes can be watched on the ‘NPO Start’ YouTube channel.

Assigned by Newbe
Client Omroep WNL / NPO Start
Produced by Studio WaveYourBrand
Concept Dion Luijten
Design and animation Dion Luijten
3D generated head Nick Marlow

Let’s talk money

In De Money Meter, host Frank van Leeuwen talks with well-known social media personalities and a financial expert about money matters. From saving to investing in crypto, and from retirement plans to buying a house—how do they handle financial decisions?

In this six-part series, we gain unique insights into financial topics that matter to everyone, featuring contributions from experts as well as the public, including voxpops and other perspectives.

The Concept

The program focuses on major financial questions that concern young people—questions that can sometimes even be overwhelming. Our goal was to translate these financial struggles into the design in an abstract way.

That’s why we developed a concept in which a head literally and figuratively explodes. From this explosion, arrows shoot out of the ears, which eventually come together to form the De Money Meter logo.

The result…

A 6-second leader, bumpers, transitions, name and information cards, and a money meter scale. All episodes can be watched on the ‘NPO Start’ YouTube channel.

Assigned by Newbe
Client Omroep WNL / NPO Start
Produced by Studio WaveYourBrand
Concept Dion Luijten
Design and animation Dion Luijten
3D generated head Nick Marlow

Let’s talk money

In De Money Meter, host Frank van Leeuwen talks with well-known social media personalities and a financial expert about money matters. From saving to investing in crypto, and from retirement plans to buying a house—how do they handle financial decisions?

In this six-part series, we gain unique insights into financial topics that matter to everyone, featuring contributions from experts as well as the public, including voxpops and other perspectives.

The Concept

The program focuses on major financial questions that concern young people—questions that can sometimes even be overwhelming. Our goal was to translate these financial struggles into the design in an abstract way.

That’s why we developed a concept in which a head literally and figuratively explodes. From this explosion, arrows shoot out of the ears, which eventually come together to form the De Money Meter logo.

The result…

A 6-second leader, bumpers, transitions, name and information cards, and a money meter scale. All episodes can be watched on the ‘NPO Start’ YouTube channel.