Tip Community

A brand story animation for web and social use.

Assigned by TIP Community
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Concept, design, animation & sound design WaveYourBrand

Pro-Tip

TIP Community, a project supervised by Fontys Venlo, links interns and graduates of various studies to Logistics SME’s. A completely new concept in need of something that helped them to get their story across.

NO CHANGE, NO GROW!

The aim of the project was to express the TIP Community-feeling in a fun and clear way, and ultimately bring it to the attention of logistical companies and schools.

Dealing with students, graduates and young professionals, we’ve chosen a clear and fresh animation style and each target group is characterised by its own gradient colour.

As growth is a rather abstract term, we made ‘growth’ physical in the animation. This way, you immediately see how everyone shares knowledge with each other and, thus, works on their personal growth.

THE OUTCOME?

By working closely with both the client and the graphic designer, we ended up creating an animation style and story that wouldn’t have come to life otherwise. It resulted in a brand story animation that can be used on TIP Community’s website, in pitch decks and presentations and for social media.