The Freelance Qommunity
A brand story animation for web, social and presentations.
Assigned by
Kiki Calis & Kim Trotz, Qommunity
Concept, script, direction, edit & animation
WaveYourBrand
Production
Julia Koopman
Camera
Thomas Endeman
Sound design
Thomas van Remmerden
Voice-over
Akwasi
Location/gear
Qontent Matters
ENABLING THE FREELANCE NETWORK, QOMMUNITY, TO PASS ON THEIR [REALLY GOOD] VIBE
Working as a freelancer can sometimes seem lonely or even a bit scary. Lonely because you’re on your own and scary because there’s no one who’s got your back. At least, it feels that way. You’re the CEO, CFO and COO all in one.
Luckily Qommunity developed a membership that allows freelancers to become Qolleagues with like minded folks.
GET FREELANCERS EXCITED TO BECOME A QOLLEAGUE
The Qommunity team asked us how to convey their story to the right people in the right way. Their target audience consists of freelancers; independent geniuses that are experiencing similar hiccups in their working life.
THIS RESULTED IN…
A 60 second brand story animation that grabs the target audience’s uber-occupied attention span. Besides the main video that is used for the Qommunity platform website, we also created a shorter version for Qommunity’s social media platforms.