Doppies The family
Character design for future campaign materials.
Client
I Love My Ears (VeiligheidNL)
Assigned by
SocialMediaMen
Produced by
WaveYourBrand
Expand the family
After a succesfull I Love My Ears Doppies campaign, it was time to expand the Doppies family for new campaign materials. In the header, you can find a short narrowcasting video. It will be shown in poppodia all around the Netherlands.
Normally, people will see it without audio, but we added a cool tune to bring it a bit more to life.
DESIGN PROCESS
It was important that everyone could identify with one or more Doppies. Therefore, we first researched the different types of people that exist. We based this on DISC profiles.
Next, we created five unique personas, each with their own distinct personality, traits, and appearance. Following this, we began sketching the designs for the five new Doppies.
Once the design phase was complete, we used Cinema 4D to transform the sketches into fully (un)realistic 3D Doppies. During this stage, some design choices were adjusted, such as the clothing, colors, and accessories. Below, you can explore everything about the entire Doppies family.
The Enjoyer of Life
Personality: Spontaneous, confident, adventurous.
Traits: Always seeking fun and new experiences. This bon vivant loves dancing, parties, and meeting new people. They always bring energy to the room and enjoy social interactions.
Appearance: Energetic, cheerful, with a happy and even slightly euphoric expression. Of average height. Wears a thin necklace. Appears both masculine than feminine.
The Introverted Explorer
Personality: Shy, observant, curious.
Traits: Enjoys going out but in a calm and thoughtful way. This character prefers to stay in the background but deeply appreciates the music, the company, and the atmosphere.
Appearance: Dances a little but also appears somewhat shy. Overall, they are reserved. Fairly tall in stature. Appears both masculine than feminine.
The Music Enthusiast
Personality: Passionate, knowledgeable, dedicated.
Traits: Has a deep love for music and enjoys discovering new artists and genres. This music fan often has an extensive music library and can talk for hours about their favorite bands and songs.
Appearance: Fully immersed in enjoyment, sometimes even with eyes closed. Wears trendy glasses. Dances and bounces a little. Appears more feminine than masculine.
The Social Butterfly
Personality: Playful, connecting, always up to mischief.
Traits: Thrives on social interaction and easily makes new connections. The butterfly is constantly engaged with everyone and everything around them—except the performance.
Appearance: Cheerful, lively, and always looking around with an upbeat demeanor. Appears more feminine than masculine. Wears glitter and makeup.
The Chill Viber
Personality: Relaxed, laid-back, flexible.
Traits: Goes out to unwind and have a good time without worrying about the details. The chill viber is open-minded and enjoys both quiet evenings at the bar and lively parties.
Appearance: Dances smoothly, mostly moving their head. Has a content expression with a confident smile. Slightly shorter in stature. Wears a (skate) cap. Appears more masculine than feminine.