i-Cam
A brand story animation for pitch presentations, web and social use.
A brand story animation for pitch presentations, web and social use.
Taking driving lessons is an exciting experience. Your adrenaline is high and you often find yourself behind the wheel with some sloshing armpits. Due to the pressure, little mistakes are just around the corner. But well, what’s the point of making mistakes if you can’t learn from them.
With the i-Cam on your roof and the software on your phone, laptop or tablet, you can easily recall any moment of the driving lesson and discuss it with the student. You can also share the footage with the student so they can study the situation quietly in their home environment. This way, the student won’t make the mistake twice!
The i-Cam is a relatively new product. In order to raise good funding, the i-Cam team asked us to help them to present their product online in a simple, fresh but playful way. Companies that are 24/7 on the road, such as driving schools and ANWB, are their target audience.
In collaboration with We Met Before Agency we created the full package, which included a new brand identity, brand animation, as well as the web design and development. By doing so, not only their i-Cam, but also their presentation looks 360 degrees perfect!