Wilhelmina Kinderziekenhuis
A short activation video combined with animation.
Assigned by
Red Pepper Media
Client
WKZ Kinderziekenhuis (UMC Utrecht)
Video
Red Pepper Media
Produced by
Studio WaveYourBrand
Scarcity in healthcare
Scarcity in healthcare is a fact. As a result, choices unfortunately now have to be made within pediatrics between patient x or y. Marije Smit (Pediatrician in training) also notices that this issue is increasingly coming up in medicine, and in her case within pediatrics.
Marije has decided to take the lead and ensure that this topic is discussed within pediatrics. It is our task to convey this topic in a visually appealing and clear manner.
Comparing apples with pears
How do you make the choice between patient x or y? Who do you help first, or who not? This often feels like comparing apples and oranges.
From this thought, the idea emerged to literally develop an apple and pear character, both so cute that it’s almost impossible to choose between them.
Character design
A colorful and drawn style was chosen because it best fits the patients involved. Here is a timelapse of how the characters came to life.
The outcome?
A short activation video that consists of a combination of video and animation. These two components complement each other and together tell Marije’s story.