Politie
Een animatie over het herkennen van drugslabs
Client
Politie
Assigned by
In2Content
Produced by
Studio WaveYourBrand
Concept
Studio WaveYourBrand
Visual identity
Moker Ontwerp
Storyboard and animation
Studio WaveYourBrand
Sounddesign
WaveTales
Recognizing Drug Labs
Drug labs are a major problem in the Netherlands. They regularly cause fires, explosions, and the release of toxic gases, with serious consequences for nearby residents and the environment.
Most labs are discovered thanks to tips from local residents, but often this still happens by chance. Many people do not recognize the warning signs or do not know where to report them.
CONCEPT: Easter eggs
In games and films, for example, Easter eggs are hidden details that you only notice if you know what to look for.
This animation uses that idea to show how signs of a drug lab in the neighborhood can sometimes be right in front of you, but only stand out once you recognize the warning signs.
Suspicious Signs
In the first part of the animation, you follow a local resident going about his daily life in and around his new apartment.
Without realizing it, signs appear that could have pointed to the presence of a drug lab in the neighborhood — until he suddenly hears a loud bang…
The result…
A two-minute animation in which the target audience — local residents — learn to recognize suspicious signs from their own perspective.