De Frogers

A video identity package for a TV reality series.

Assigned by Red Pepper Media (co-production with &.Media Group)
Client TLC Discover
Produced by Studio WaveYourBrand

Happy Campers

In the new TLC reality series ‘Happy Campers,’ René and Natasja take the entire family on a camping vacation in the South of England. They asked us to create a complete identity package for this series.

Family Cozy

TLC’s target audience is the “Family Cozy”. Picture this: The whole family gathered on the couch, enjoying slow TV time together. Vacation feeling, positivity, England, and light-heartedness. These were the words we needed to capture.

We started by creating a moodboard based on these guidelines. From this moodboard, we developed a suitable style and designed all the necessary elements using Adobe Illustrator, After Effects and Cinema 4D.

The result…

A 30-second leader, bumpers, transitions, lower thirds, various frames, and a credits list. The series can be viewed on TLC and Discovery Plus.